DUBAI: IMI, a media group in the UAE formerly known as International Media Investments, has signed a cooperation agreement with the UAE Media Council to train and recruit local talent and develop media infrastructure in the country.
The initiative is part of the Media Apprenticeship Program, an initiative launched in May 2023 by the UAE Media Council and the Emirati Talent Competitiveness Council. It targets existing Emirati media professionals, as well as graduates and final-year students in media-related studies, with the aim of developing the next generation of talent in the nation’s media sector.
The agreement was signed at IMI’s new headquarters in Abu Dhabi by Mohammed Saeed Al-Shehhi, secretary-general of the UAE Media Council, and Rani Raad, CEO of the recently rebranded IMI Group, which owns several news outlets including Sky News Arabia, The National newspaper, Al-Ain News and CNN Business Arabic.
“We are proud to be the first global media group in the UAE to partner with the UAE Media Council on this initiative,” said Raad.
IMI Group, he added, can offer “aspiring Emirati talent unique opportunities to learn about the best media assets and standards” through its network of companies and the IMI Media Academy.
Launched in September, the IMI Media Academy employs the latest learning methodologies and offers an advanced curriculum focusing on the media industry, journalism and content creation.
Al-Shehhi highlighted the need to forge stronger partnerships with private media companies, and for cohesive country-wide efforts to develop the sector.
He said the partnership with IMI demonstrates the Media Council’s “commitment to empowering the media sector to attain global leadership by investing in the development of national skills and talents and equipping them with the latest media tools and technologies.”
It also aligns with the council’s desire “to nurture a new generation of talents capable of spearheading the sector and achieving significant accomplishments in the future,” he added.
